TD Ameritrade
"Most Confident Fans"

NFL fans always believe in their team, win or lose. So, TD Ameritrade decided to put that confidence to the test.

For the 2016 season, we launched “Most Confident Fans,” a competition powered by an algorithm built with IBM Watson. It analyzed fan confidence straight from their social posts, ranking them on a live leaderboard.

The prize? A ticket to the Super Bowl for the most confident fan.

Oh, and the algorithm didn’t just rank fans. It also predicted the Super Bowl winner.

I created and led this project from concept all the way to Cannes.

SHORTLISTED Cannes 2016 Lions Innovation GOLD FCS Awards FINALIST Shorty's