Lincoln “Brand Ambassador Program”

I led the charge on building an influencer program for Lincoln, teaming up with over 30 amazing brand ambassadors to bring the brand to life in fresh, exciting ways.

First, Lincoln had to take a bold step outside its comfort zone from the usual car crowd. I helped broaden their horizons beyond traditional auto influencers to include a vibrant mix of voices: mommy bloggers, filmmakers, models, tech reviewers, chefs, athletes, and more.

With this fresh and diverse crew, we crafted 104 standout pieces of content that averaged 500,000 impressions per post, with several soaring into the several millions.